CommonWealth Retirement
Product Designer
Design an one-stop retirement planning platform that enable employers to provide and manage retirement benefits for employees.
Currently working on
- Plan members payroll contribution flow
- Employer dashboard features
- Annual statement digitalization design
Signal1
Product Designer (Contract)
Currently working on:
Dashboard design for medical AI modeling platform based on regulatory requirements and stakeholders (sales team, hospital representative, product leader, data engineers) feedback.
Designed AI Governance workflows for data scientists and IT managers. Built prototypes and journey maps for sales demos and field research.
Ratehub Inc
Product Designer
Ratehub Inc
Product Designer
Designing tools to demystify banking so Canadians can make better financial decisions.
Led end-to-end design process including user research, information architecture, UX/UI design, interaction design, prototype testing, UAT, design system for the following projects:
- Mortgage application web app
- Interactive financial calculators
- Unified user profile experience
- Data visualization UI design
- Credit card comparison tool
- Moneysense.ca online magazine redesign
I work cross functionally with PMs, business stakeholders, developers and content specialists to create design proposals that balance user needs and business goals.
Open Farm Inc
Director of Growth Marketing
Open Farm Inc
Director of Growth Marketing
Delivering a humane and sustainable pet food alternative to eco-conscious pet owners.
Led product roadmap to optimize consumer experience. Features launched include homepage redesign, rating & review system, Zendesk & Mailchimp integration, automated sampling program.
Designed holistic brand experience at all consumer touch points: marketing creative, website UX design, packaging and events activation, including a doggie food truck pop-up.
Campbell Company of Canada
Led Cookwithcampbells.ca redesign project by collaborating with agency partners, internal
stakeholders, legal and brand teams.
Managed media and creative agency partners in planning and executing all integrated marketing campaigns across Campbell’s portfolio.
Just Eat Takeaway.com
Digital Marketing Manager
Digital Marketing Manager
Led digital strategy to drive acquisition, brand awareness and retention by managing all digital channels including SEM, eCRM, mobile, social and display media. Coached a team of 4 digital marketers to deliver their career best.
